Manifesto is a new Yves Saint Laurent women’s fragrance, Stephan Bezy, the executive “suit” at L’Oréal watching over Yves Saint Laurent Beauté portfolio for the French conglomerate calls it “a declaration of contemporary femininity” Continue reading “A fragrance called Manifesto and a case of Equality” »
From Royal wedding fever to soft ballerina styles, there’s a new romantic feeling in the air at the moment …
Newly inspired, up to the minute Spring is in the air, je t’ aime moi non plus: call it what you will: the new ladylike sensibility has done a mash up with the loose and easy Seventies mood of spring/summer 2011. Continue reading “Beauty news: back to romance” »
Shiseido, Japan’s leading cosmetics maker, is developing a new business model on its home-market, with the aim to generate demand not only through the sales of cosmetic products but also through new beauty care experiences and services. After a revolving door of celebrity endorsements. Starting with Angelina Jolie which was then dropped by the company for model personality Agyness Deyn a more appealling icon to the younger generation Shiseido is after. Finally (but you never know with these sort of things)… American actress of the moment Red Riding Hood herself: Amanda Seyfried takes over as the new face for the Company…
Continue reading “Shiseido: the future of cosmetics is on line” »
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Giorgio Armani has dominated the World of fashion for the last 30 years with his brand of understated elegance and effortless chic.
His clothes have been worn by just about every celebrity and star it the World; it has become actually a rite of passage for a lot of aspiring starlets: once you are in an Armani gown you have arrived. Continue reading “Armani: eyes to kill” »
Tom Ford has always had a certain way to make a splash with his ad campaigns… Who can forget the G shave pubic hair on the model for the Gucci Campaign ad… Continue reading “Tom Ford gets liquid” »
for Dior Continue reading “Kate Moss: faraway Dior addict” »
SPRING is the rite of passage; flowers in bloom and new beginnings (at least for the Northern Hemisphere)… in the April issue of Vogue UK, cover girl Kate Winslet epitomises just that. She sports a new pale blonde crop and simple monochrome clothes, love the contrast between the hair and the sable brows very HOT! Photos and film for Lancome by who else but El Mario Testino, Kate is flying solo these days… following her split from husband Sam Mendes… Not for long looking the way she does. Ole’ Ole’ Continue reading “Hot Kate.” »
When shopping for women’s perfume, we have to be able to test out a fragrance before buying it. We know what we like and what we don’t, what kind of scent we are looking for. But perfumes aren’t just categorized by flowery or spicy, winter or summer. There’s a much deeper mixture of notes within those perfume bottles that make up the fragrances that define us all day or all night.
Notes are broken up into three categories; top notes, middle (or heart) notes, and base notes. The top note is the first scent a person smells when spraying the perfume. It’s the initial impression a person gets when buying a perfume. The scent is sharp and often evaporates quickly.
The middle note is the scent that follows the top notes. It is the main body of the perfume and usually emerge a few minutes to up to an hour after applying the perfume. Following this is the base note: often these scents come about before the middle notes have completely evaporated, so the mix of middle and base are the main scent of the perfume. Base notes take the longest to disappear and can last even a day after application. Continue reading “Understanding Womens Perfume Notes” »
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