SYDNEY — since launching his first collection of slashed jackets and dresses cut to resemble Sydney’s architectural postmodern landscape, in 2008 straight out of design school, Dion Lee has been on the fast track of Australian fashion.
For a couple of seasons the Young gun of Australian fashion has shunned the Sydney Fashion week arena for the more prestigious London fashion week. A couple of days ago he was on home soil to garner Australia’s biggest fashion purse as the regional winner of the International Woolmark Prize.
Announced at a dinner for 100 at Sydney’s Museum of Contemporary Art on Monday night, the 26-year-old Sydney designer has won 50,000 Australian dollars ($51,129 at current exchange) and will head back to London Fashion Week in February with four other regional finalists for the grand finale, to compete for a further 100,000 Australian dollars ($102,258). The finalists, who so far include Sophie Theallet (U.S.), Christian Wijnants (Europe) and Ban Xiao Xue (China), with an Indian winner to be announced this week, will be judged on their capsule collections made from Australian merino wool.
The overall winner’s collection will be sold beginning in August 2013 through Woolmark’s key retail partners, including Harvey Nichols in the U.K., Lane Crawford in China, Bergdorf Goodman in the U.S. and Australia’s David Jones.
“I am very excited and very positive about this competition because I think it has the potential to make a significant difference in a brand’s business.
It’s not just a trophy and prize money, it’s about helping that brand grow on all levels,” said Lee, whose sculptural gray felted merino wool coat dress with intricate rubber thermal film needle-felted detailing on the cuffs and hips won over the judges …Australians love their competitions.
All one has to do is look at the popularity of Master Chefs series. Originally, from the UK the series has garnered its biggest success with Australian audiences.
Here it is all about awards, commercial success comes a distant second….
Lee’s biggest account is David Jones, where he does “phenomenally” well, according to the department store’s head women’s buyer David Bush, who was also on Monday’s judging panel…Relatively speaking that might be true. Although there is more than meets the eye when it comes to checking on the sales floor especially with most Australians feeling the slowing down of their once unabatable economy. No one is runnig out to buy $ 1000.00 jackets and dresses.
“He’s got that perfect ability to combine fashion-forward thinking with commercial reality” said Bush, who was joined on the panel by Malcolm Carfrae, global vice president of communications for Calvin Klein; designer Richard Nicoll; newly minted Vogue Australia editor Edwina McCann, and Australian Fashion Week founder Simon Lock — now the creative director of Dubai Fashion Week.“Dion was kind of the clear winner and it was unanimous, because I think we thought he was a strong ambassador for fashion internationally for Australia and that he has probably a good chance of winning the entire competition,” said Nicoll who, although British-born and based, spent his formative years in Perth, Western Australia.
“He [Lee] really is the real deal,” said Carfrae.
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