Fame is a scent, an illusion and any one can get it.
With these words Lady Gaga has launched her new fragrance by Coty called Fame. The launch of a new fragrance by a celebrity isn’t earth shattering news. After all there are more scents backed by celebrities that there are perfumes in any other category. Gaga however has a way of making everything newsworthy in that almost Warhol media like savviness of hers…and with the music business and the way the celebrity of the month carousel spins around, having something to fall back on when the creative juices don’t flow as well as they did…it’s isn’t necessarily an unwise fiscal move. Continue reading “Fame is a scent, an illusion and any one can get it.” »

