A touch of Drama: Lloyd Simmonds

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Lloyd Simmonds, make-up artist extraordinaire…

A native of British Columbia, Lloyd, first made a name for himself as a make-up artist in the world of theater and ballet.

 

Simmonds was the creative mind behind the makeup for the Benetton group’s international campaigns for both fashion and beauty products for over 13 years. After his great Italian strides, Simmonds moved to Paris where he turned out over 70 covers for French Elle and other international editions of the publication. As well as Vogue, Numéro, Harper’s Bazaar, Citizen K, Amica and Flair, and The New York Times.

With his artistic origins deeply rooted in the theater, Simmonds’ work has always been notably dramatic – hyperbolic in its deployment of glamour. It’s no wonder that Yves Saint Laurent, one of the fashion world’s leading voices, came around and asked him to lead the way to what beauty will mean tomorrow. 

He has been the brand’s new International Makeup Artist, since June of last year. it’s clear that YSL is taking steps to stay on the forefront of beauty.  One of the most creative and sensitive international make-up artists on the scene today, he is also one of the most visionary.

On his appointment as YSL International make up artist

it’s been a humbling experience. It’s something I’ve always dreamt about, but I didn’t realize that there were so many people behind this brand. It’s an important brand to an entire nation – to France! It’s definitely a lot of responsibility resting on my shoulders, but I couldn’t be happier about that. Luckily for me everything that YSL stands for is what I’ve always loved about style – an exaggerated elegance.

His take on Beauty and his work as a makeup artist in these past 20 years

I do like to have an exaggerated glamour. It’s not necessarily dark, but it’s definitely exaggerated. I like to be

theatrical. If I’m working on any given magazine that theatricality can be interpreted any number of ways.

What he learned from his experience with Benetton.

What I learned at Benetton was the multiplicity of both women and men. It was a huge spectrum, which I think is also very Yves Saint Laurent. Yves was after all the first to use black girls on the runway.

On the key beauty trend going forward.

I do love a strong lip. We do have our new Rouge Pour Couture that falls right into that. A dark, rich lip for fall, I’ve always liked that. But I don’t think there should be any dictates. I think all women should be free to follow their muse. The wilder, the crazier, the better.

One product he would recommend other than YSL of course.

Lucas’ Papaw Ointment.  I was introduced to it by an Australian friend of mine it is the best treatment for any type of skin irritations and gives any make-up application much more luminosity, also  great for the lips for that extra touch of gloss.

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